8. Build Your Email List

Collect Readers Like Pokémon. Gotta Catch ’Em All.

So you’ve got traffic flowing to your blog—yay!

But here’s the next big question: How do you get those visitors to come back again and again?

The answer? An email list.

Building an email list is one of the smartest things you can do as a blogger. It gives you direct access to your readers (no social media algorithms in the way), lets you build real relationships, and opens the door to future income.

In this chapter, we’ll break down everything you need to know to grow your list—even if you’re just starting out, don’t want to be spammy, and have no clue what a “lead magnet” is yet.

Why an Email List Matters More Than Social Followers

It’s easy to get caught up in growing your social media following—after all, likes, shares, and new followers feel exciting! But here’s the truth most successful bloggers know: your email list is far more valuable than any follower count.

Social media platforms change constantly. Algorithms shift. Organic reach drops. One day your posts are everywhere, and the next? Crickets. But your email list? You own that. You’re not at the mercy of tech giants or ever-changing feeds. When someone joins your list, they’re saying, “Yes, I want to hear from you directly.”

That kind of access is powerful—and it’s one of the best ways to build a loyal, engaged audience that actually reads your content, shares your stuff, and buys what you offer down the road.

Here’s why your email list is essential:

• You own the list – No one can take it away (unlike Instagram or Facebook).
• It’s personal – Your emails land directly in someone’s inbox—no distractions, no noise.
• Higher engagement – Email open and click-through rates crush most social post performance.
• Better for monetization – Email subscribers are far more likely to become buyers or clients.
• It builds long-term trust – Regular, valuable emails build connection and credibility over time.

In short? While social media can help you go wide, your email list helps you go deep. And that’s where the real magic happens.

Step 1: Choose an Email Marketing Platform

You’ll need a tool to collect email addresses and send messages. The good news? There are great free tools to get started.

Beginner-friendly options:

• MailerLite – Free up to 1,000 subscribers. Easy to use, great automations.
• ConvertKit – Free up to 1,000 subs, designed for creators and bloggers.
• AWeber – Free for up to 500 subscribers. Beginner-friendly with solid support and pre-built templates.
• Brevo (formerly Sendinblue) – Free plan with generous sending limits.
• Flodesk – Paid, but gorgeous email design.

Pick one and sign up—it only takes a few minutes!

Step 2: Create a Simple Lead Magnet

People are protective of their email address. You have to offer something valuable in exchange.

This freebie is called a lead magnet, and it’s what makes people say, “Okay, yes, I’ll subscribe.”

Lead magnet ideas:

• Checklist (e.g., “Blog Launch Checklist”)
• Mini ebook (e.g., “10 Pinterest Hacks for Bloggers”)
• Template or worksheet (e.g., “Weekly Content Calendar”)
• Free course or email challenge
• Resource library

Keep it simple. One-page PDFs do the job when they solve a specific problem fast.

Step 3: Add Sign-Up Forms to Your Blog

Now it’s time to place your opt-in forms strategically.

Where to put email sign-up forms:

• Homepage (hero section or mid-page)
• At the end of blog posts
• In your sidebar or footer
• As a popup (exit intent or scroll-based)
• On a dedicated landing page for promoting on social media

Most email platforms have pre-designed forms you can embed with copy-and-paste code. Or use a plugin like:

Great WordPress Plugins for Email Sign-Up Forms:

• WPForms – Beginner-friendly drag-and-drop form builder. Integrates with most major email platforms.
• Fluent Forms – Lightweight, fast, and packed with features—even on the free plan.
• Thrive Leads – Premium plugin focused on conversion. Great for popups, sticky ribbons, slide-ins, and A/B testing.
• OptinMonster – Powerful for popups, exit-intent forms, and advanced targeting. Paid but very effective.
• MailOptin – Clean and simple plugin that connects directly to your email provider. Good for popups and sidebar forms.
• Hustle by WPMU DEV – Free plugin with popups, slide-ins, and targeted display rules. Easy to use with decent customization.

WordPress Email Opt-In Plugins Comparison Chart

Quick Recommendations:

• Best Free Option: Fluent Forms (great features without paying upfront)
• Best for Conversion/Marketing Pros: Thrive Leads or OptinMonster
• Best All-Rounder for Beginners: WPForms Lite or Hustle
• Best for Simplicity + Email Focus: MailOptin

Each of these plugins lets you create attractive opt-in forms and connect directly to email platforms like ConvertKit, MailerLite, AWeber, and more.

Make your CTA crystal clear:
🟢 “Grab your free checklist!”
🟢 “Join 1,000+ readers getting weekly tips!”
🟢 “Want to grow your blog? Start here.”

Step 4: Write a Welcome Email That Connects

The first email your reader gets is key. It sets the tone for your blog relationship.

What to include in your welcome email:

• Say hello and thank them for subscribing
• Deliver the freebie (link to download or view)
• Introduce yourself and what your blog is all about
• Let them know what to expect (weekly tips, tutorials, etc.)
• Invite them to reply or follow you on social media

Keep it casual and conversational. Be you, not a robot.

Step 5: Set Up a Simple Email Sequence

Once someone joins your list, you don’t want to disappear.

Create a short automated sequence (2–4 emails over a few days) to:

• Welcome them again
• Share your best blog posts
• Tell your story
• Invite them to join your Facebook group or follow your Pinterest

This keeps readers engaged and builds trust before you ever pitch anything.

Step 6: Send Regular Emails

You don’t need to email daily (unless you love it), but consistency builds trust.

Start by emailing:

• Once a week (easy to stick to)
• Share new blog posts, helpful tips, or personal stories
• Ask questions to encourage replies and engagement

Think of your email list as a community, not a billboard.

Tips to Grow Your List Faster (Without Being Pushy)

Here are some quick-win strategies to attract more subscribers:

• Create content upgrades—bonus PDFs tied to specific blog posts
• Add a signup link to your Pinterest pins
• Offer a freebie in your Facebook group or bio
• Use a “sticky bar” at the top of your site
• Turn your lead magnet into a Reel or carousel with “link in bio”
• Mention your freebie in every blog post and email

Pro Tip: You can also repurpose your lead magnet into a tripwire offer later (like a $7 mini product)—a great way to earn while growing.

What Not to Do

Just to save you the pain later, here’s what to avoid:

• Don’t add people to your list without permission
• Don’t ghost your subscribers—keep in touch
• Don’t make unsubscribing hard
• Don’t use misleading subject lines or spammy tactics

Your goal is to create a relationship—not a list of strangers who ignore your emails.

Tools That Make Email Easier

Here are some bonus tools to up your email game:

Design Tools

• Canva – Create beautiful lead magnets, email graphics, Pinterest pins, and social posts. Tons of free templates.
• Creative Market – Find ready-made templates for lead magnets, ebooks, and opt-in freebies.
• Snappa – Another easy-to-use design tool for social and email visuals.

Freebie Delivery + Automation Tools

• Zapier – Connect apps and automate tasks (e.g., send a freebie PDF when someone subscribes).
• Google Drive / Dropbox – Host freebie downloads and share private links inside welcome emails.
• Beacon – Design lead magnets like ebooks, checklists, and resource guides easily (great for non-designers).

Cross-Promotion Tools for Bloggers

• ConvertKit Creator Network – Cross-promote your newsletter with other creators and bloggers inside the ConvertKit ecosystem.
• SparkLoop – Add referral rewards to your newsletter and grow by word-of-mouth; integrates with most major email platforms.
• Swapstack – A marketplace to connect with other newsletter creators for paid or free shoutouts and partnerships.
• UpPromote – Built more for ecommerce, but works for bloggers offering digital products via affiliate promos.
• Newsletter Circle – Community-based tool for newsletter collaborations and discovery.

Bonus Tip: Reach out to bloggers in your niche and suggest a freebie swap, co-hosted challenge, or shout-out exchange—no tool required, just good vibes and a shared audience.

Don’t try to use everything. Start with just one email platform, one form plugin, and a freebie made in Canva—then grow from there. You’ll be surprised how much you can do with just a few solid tools!

Final Thoughts: Your List Is Your Blog’s Secret Weapon

Social media can change. SEO takes time. But your email list? That’s your core audience. And if you treat them well, they’ll become your superfans, customers, and biggest cheerleaders.

Start now, start small, and keep showing up in their inboxes with real value.

You don’t need a massive list to see results. You just need a genuine connection with the people who’ve trusted you with their email.