How To Resend Unopened Emails Using Aweber

Why Resending to Unopened Emails Matters

Every marketer knows the frustration—crafting the perfect email, only for it to go unopened. But what if you had a second chance? That’s where resending to unopened emails comes in. With AWeber, this powerful technique can give your content a fresh opportunity to be seen, improving overall engagement and performance.

Overview of the AWeber System

AWeber is one of the most reliable email marketing platforms out there. It’s known for its simplicity, strong automation features, and detailed analytics. Whether you’re sending an AWeber newsletter or targeted campaigns, understanding how to use its full functionality—especially resending emails—is key to successful communication.

What is AWeber Email Marketing?

AWeber is an email marketing platform that helps businesses connect with their audience via email newsletters, campaigns, and broadcasts. From small businesses to content creators, AWeber is a go-to solution for consistent, scalable communication.

Importance of Open Rates in Newsletters

Open rates are one of the most critical metrics in email marketing. They show how many recipients actually open your messages. If people aren’t opening your emails, your message isn’t getting through—no matter how brilliant the content is.

Difference Between AWeber Newsletter and Broadcasts

While “newsletter” typically refers to regularly scheduled updates, “broadcasts” in AWeber are one-time emails you send to a list or segment. Both formats can benefit from the resend-to-unopened strategy.

Increased Open Rates

Resending an email can boost open rates significantly, especially when the original was missed due to timing or inbox clutter. A second chance can make all the difference.

Improved Engagement and ROI

Engagement often translates to revenue. By maximizing the visibility of your emails, you create more opportunities for clicks, conversions, and customer interaction.

Maximizing the Reach of Your AWeber Newsletter

Every subscriber is valuable. When you resend to unopens, you ensure that more of your list is exposed to your message—without having to create new content.

Email Tracking Capabilities

AWeber automatically tracks opens, clicks, and other behaviors. This allows you to identify exactly who didn’t open your emails.

Segmentation Features in AWeber

AWeber lets you create dynamic segments based on behavior. This includes segmenting users who didn’t open your previous emails—perfect for targeted resends.

Step 1: Log In to Your AWeber Account

Start by logging into your dashboard. Choose the list that contains the email you want to resend.

Step 2: Navigate to the Broadcast Reports Section

Click on “Messages” and go to “Broadcasts.” Find the email you sent and click “View Stats.”

Step 3: Filter and Create a Segment for Unopened

In the stats screen, you’ll see a list of opens and unopens. Click “Create a segment” for those who didn’t open the email.

Step 4: Clone and Edit Your Previous Email

Go back to your messages and clone the previous broadcast. Adjust the subject line slightly—this is crucial.

Step 5: Send to Your New Segment

Choose your new “unopened” segment as the recipient. Review your email, schedule it, or send it right away.

Optional: A/B Test Subject Lines

Want even better results? Run an A/B test with different subject lines to see what resonates most.

Timing and Frequency Tips

Wait at least 2-3 days before resending. Sending too soon might not give subscribers enough time to open the original.

Subject Line Modifications

Change the subject line! It’s often the main reason emails get overlooked. Make it catchy or intriguing to boost opens.

Personalization and Relevance

Use personalization tags like the recipient’s first name, or tailor content snippets to their past behavior for higher engagement.

Resending Too Frequently

Spamming users with repeated emails can lead to unsubscribes or being marked as spam. Be strategic and respectful.

Ignoring List Fatigue

If you resend too often without results, it may be time to clean your list or revamp your content strategy.

Not Testing Variations

Without testing different subject lines or content tweaks, you’re missing an opportunity to learn what works best.

What Are AWeber Campaigns?

AWeber Campaigns are automated workflows that send emails based on triggers like time, behavior, or tags.

Setting Up Automated Rules for Unopened Emails

Using automation, you can build a rule: “If email not opened in 3 days, send alternate version.” This removes manual work and keeps your emails flowing efficiently.

Advantages of Automation

You save time, maintain consistency, and ensure no subscriber is left behind. Automations make the resend process seamless and scalable.

Tracking Open and Click Rates

Always review the performance of both the original and resent emails. Look at open and click-through rates to gauge success.

Adjusting Strategies Based on Data

If one subject line gets double the opens, note it. If resends consistently underperform, test a new approach.

Can I resend to unopens more than once?
Yes, but do it sparingly. Too many resends can annoy your subscribers.

Will resending hurt my deliverability?
If done right—no. Make sure to modify your message and spacing between sends.

How soon should I resend an unopened AWeber email?
Usually after 48–72 hours. This gives enough time for initial opens without being intrusive.

Can I automate the process in AWeber?
Absolutely. Use AWeber Campaigns to set up automated follow-ups for unopened emails.

Is it okay to change the content before resending?
Yes, especially the subject line. Even a small tweak can improve results.

What’s the best subject line strategy for resends?
Use curiosity, urgency, or personalization. Avoid repeating the original subject line exactly.

Resending to unopened emails with AWeber is a smart, effective way to boost engagement and get the most out of your email marketing. When done with strategy and care, it ensures your message reaches the audience it deserves—without burning out your list.