META TITLE: How to Automate Your Blog Posting with Claude AI and Make.com (Step-by-Step)
META DESCRIPTION: Learn how to build a semi-automated blog publishing system using Claude AI for writing and Make.com for scheduling — no coding required, and you stay in full control of every post.
QUICK ANSWER BOX (for AI Overview):
You can automate part of your blog workflow by using Claude AI to write your posts and Make.com to push them into WordPress as drafts. This isn’t a “set it and forget it” robot — you still choose topics and review drafts before publishing — but it eliminates the tedious copy-paste-format grind of manually creating every post in WordPress.
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Why I Stopped Manually Posting Every Single Blog Article (And You Should Too)
Let’s be honest for a second: writing the blog post is only half the battle.
You finish a draft, and then what? You open WordPress. You paste it in. You fix the formatting because it pasted in weird. You add the headings back. You realize the bullet points turned into one giant paragraph. Forty-five minutes later, you’ve “published a blog post,” and half that time had nothing to do with actual writing.
I got tired of that. So I built a system that skips the tedious part and keeps the part that actually matters — the writing, the topic research, and my final review before anything goes live.
Here’s exactly how I did it, using two tools: Claude AI and a platform called Make.com. Neither requires you to know how to code. I promise.
What You’re Actually Building Here
Before we get into the how, let’s talk about the what — because “automated blog posting system” sounds a lot more intimidating than what we’re actually doing.
You are not building a robot that writes and publishes posts with zero human involvement. That sounds great in theory, but it’s a fast way to end up with generic, soulless content that sounds like every other AI-written blog on the internet… and nobody wants to read that, including you.
What you’re actually building is a bridge. On one side is Claude, an AI writing assistant that helps you draft full blog posts based on topics you choose. On the other side is your WordPress website. In the middle is Make.com, a tool that takes content and automatically drops it into WordPress as a draft — so it’s sitting there, ready for you to review and hit publish, without you ever touching the clunky WordPress editor.
You still pick the topics. You still review every draft before it goes live. You just cut out the manual data entry.
The Three Pieces of This System
1. Claude AI (the writer)
Claude is an AI chatbot made by a company called Anthropic. You can talk to it the same way you’d message a person, and it can write full articles, blog posts, emails… basically anything text-based. For this system, Claude’s job is simple: you give it a topic, and it hands you back a complete, ready-to-publish blog post.
2. Make.com (the middleman)
Make is an automation platform. Think of it like a set of instructions that says, “when this happens, do that.” In our case, the instruction is: “when I give you a title and some content, create a new draft post on my WordPress site.” Make doesn’t write anything or make creative decisions — it just moves information from one place to another, automatically.
3. WordPress (the destination)
This one you already know. It’s your website, where the finished post eventually lives.
Setting Up the Connection Between WordPress and Make
The first step has nothing to do with writing — it’s just getting WordPress and Make to actually talk to each other. Think of it like introducing two friends. They need to be connected before anything can happen.
If your site is self-hosted (meaning you pay for your own hosting, rather than using WordPress.com’s hosted plans), the easiest way to do this is with a free plugin.
1. Install the Make Connector plugin
In your WordPress dashboard, go to Plugins → Add New, search for “Make Connector,” and click Install, then Activate.
2. Grab your API key
Once it’s activated, you’ll see a new “Make” option in your dashboard’s left-hand menu. Click it, and you’ll find an API key sitting right there. This key is basically a password that proves to Make it’s allowed to post on your site’s behalf. Copy it.
3. Create the connection inside Make
Over in Make.com, when you set up a WordPress module, it’ll ask for three things: a connection name (call it whatever you want), your site’s REST API base URL (this is your website address followed by /wp-json/, like https://yoursite.com/wp-json/), and the API key you just copied. Paste those in, hit save, and the connection is live.
Building the Scenario That Posts for You
In Make, a “scenario” is just the name for one of these automated workflows. Here’s what ours needs to do: take a title and a block of content, and create a new post in WordPress.
1. Add the WordPress module
Inside a new scenario, search for “WordPress” and choose the action called Create a Post.
2. Fill in the fields
You’ll see spots for Title, Content, Type, Excerpt, and Date. Type is where you’ll select “Post” (as opposed to “Page,” which is for static site pages like your About page). Content and Title are where your blog post actually goes.
3. Set the status to draft
This part matters more than any other step in this whole process. Click into Advanced settings, and look for a Status field. Set it to “draft,” not “publish.” This means every post this system creates lands quietly in your WordPress dashboard waiting for you, instead of going live on your site the second it’s created. Nothing gets published without your eyes on it first.
Where Claude Fits Into the Actual Writing
Here’s the part that makes this whole thing worth setting up: instead of staring at a blank page every time you need a new blog post, you bring Claude a topic, and it hands you back a full, ready-to-publish draft.
This works best when you already know what topic you want to cover — which is its own skill. A quick, free way to find out what people are actually searching for is Google Trends, a tool that shows you how interest in a search term has changed over time. Type in a few topic ideas related to your niche, compare them, and you’ll see which one people are actively searching for right now versus which one nobody cares about.
Once you’ve got a topic, you hand it to Claude with any details about your preferred tone, structure, and formatting. Claude writes the post. You review it, tweak anything that doesn’t sound like you, and then it’s ready for the next step.
Putting It All Together: Your New Workflow
Here’s what actually publishing a blog post looks like now, start to finish:
1. Research your topic
Use a free tool like Google Trends to find out what people are actually searching for in your niche right now.
2. Write with Claude
Bring Claude the topic, and let it write the full post.
3. Paste into Make
Copy the title and content into the WordPress module you built, and click Run.
4. Review the draft
Head into WordPress, find the new draft sitting in your Posts, and give it a final read-through.
5. Publish
Hit publish yourself, whenever you’re happy with it.
What used to take 45 minutes of formatting and fighting with the WordPress editor now takes about two. The writing still takes the time it takes — because good writing should — but the busywork around it? Gone.
Should You Go Fully Automated Instead?
You might be wondering why I didn’t just cut myself out of the loop entirely and let the whole thing run on autopilot. Truth is, you could — Make can be set up to call an AI directly on a timer and post without any human step at all.
I don’t do that, and here’s why: the AI can’t do your trend research for you, and it definitely can’t make judgment calls about which topic deserves a full article versus which one’s a dud. Fully automated systems end up churning out content on a schedule regardless of whether that content is actually good… and readers can tell. Every time.
Semi-automated keeps the parts that need a human — research, judgment, final review — in your hands, while letting the tedious mechanical part run itself. That trade-off is worth it, every single time.
Frequently Asked Questions
Do I need to know how to code to set this up?
No. Both Claude and Make are built for non-technical users. There’s no coding involved in the setup described here.
Will this publish posts to my site automatically without me checking them first?
Not if you set the status to “draft,” which is exactly what this guide walks you through. Nothing goes live until you personally hit publish.
Does this work with any WordPress site?
It works with self-hosted WordPress sites (ones where you pay for your own hosting). WordPress.com-hosted sites use a different connection method.
Is Make.com free to use?
Make offers a free tier that’s enough to run a simple scenario like this one. If you scale up to more automations, you may eventually need a paid plan.
What if I want full automation later?
You can add a scheduling trigger and connect an AI directly to Make down the line. Start with the semi-automated version first, though — it’s more reliable and keeps your content sounding like you.
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